Monday night brought bold energy to Chapel Street as BY.DYLN unveiled its first-ever Australian pop-up. Known for its edgy, instantly recognisable pieces, the US-born label has built a cult following abroad, with fans here previously limited to online shopping.

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Now open at 565 Chapel Street, South Yarra until 28 September, the space offers a rare chance to experience BY.DYLN in person. Guests explored the collection, soaked up the atmosphere, and celebrated a brand that has always been about more than clothing — it’s about attitude and community.

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The Likes Of You was proud to support the activation, working alongside an exceptional creative team. The night was brought to life with photography by Maxy McKee, DJ sets from Sam Bennett, sound by Night Groove Entertainment, and a signature cocktail crafted by Sistine on Chapel.

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The BY.DYLN pop-up has arrived in Melbourne, and if the launch night is anything to go by, the brand’s following here is only set to grow.