The Likes Of You is a Melbourne-based social media and digital agency built on collaboration, creativity and results. We work with hospitality, lifestyle and consumer brands to shape their presence across social media, paid campaigns, local marketing, events and influencer partnerships.
Our approach is hands-on and tailored. We work closely with internal teams to plan and execute campaigns in real time -from strategy and content to launches and activations. Every project is guided by a clear focus: connecting brands with the right people and building momentum that lasts.
We’re proud to partner with leading names including Ghanem Group, AFL, Catalina Noosa, The Meatball & Wine Bar, Ned’s Bake, Toni Pasta & Wine, Superdry and more.
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Our mission is simple — we do what we love for industries and a city that we love.
Imogen Micklewright-Hill
Co-founder
John Curtin
Co-founder
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Jim Rossington
Senior Account Manager
Olivia Carta
Social Media Manager
Georgia Culpeper
Digital Content Creator
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Sam Erez
Social Media Assistant
our
Services
get in touch
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Organic Social Media Management
We deliver strategic, hands-on social media management for brands who want consistency, clarity and growth. From channel strategy and content planning to posting, community management and optimisation, we manage your organic social presence end-to-end. Our approach blends brand positioning with platform-native execution, ensuring your socials look sharp, stay active and support real business outcomes, whether that’s foot traffic, bookings or brand authority. Built for hospitality, lifestyle and consumer brands that need more than just posting. We offer always-on and campaign-by-campaign packages.
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Content Creation
We create high-quality, platform-native content designed to stop the scroll and support brand growth. From photography and video to reels, short-form edits and campaign assets, our content is built specifically for social and digital performance. We plan and produce content with strategy in mind, ensuring every shoot, asset and edit aligns with your brand, audience and objectives. Based in Melbourne, we work closely with hospitality, lifestyle and consumer brands to deliver consistent, usable content that feeds organic social, paid campaigns and local marketing.
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Influencer Campaigns
We plan and manage influencer campaigns that feel credible, considered and commercially effective. Our influencer offering is available as part of an always-on retainer or as standalone campaign packages, depending on your goals. From creator sourcing and briefing to coordination, posting and reporting, we manage campaigns end-to-end with a strong focus on brand alignment and measurable outcomes. Based in Melbourne, we work closely with hospitality, lifestyle and consumer brands, prioritising quality creators who drive awareness, foot traffic and long-term brand value.
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Event Activations
We support brands through every stage of event activations, offering hands-on help wherever it’s needed. From VIP guest lists and influencer attendance to location scouting, creative direction and on-the-ground coordination, we plug in as an extension of your team. Whether you need light support or end-to-end delivery, our approach is flexible and collaborative. Based in Melbourne, we specialise in social-first activations that create standout moments, generate content and translate seamlessly from the room to digital.
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Paid Ads, Search & Performance Insights
We run targeted paid media and search campaigns designed to support organic efforts and drive measurable results. From Meta ads and Google search to performance tracking and insights, we focus on smart targeting, strong creative and continual optimisation. Our approach is practical and data-led, ensuring spend is working hard to increase awareness, drive foot traffic, generate bookings or capture leads. Based in Melbourne, we work closely with hospitality, lifestyle and consumer brands to turn performance data into clear, actionable direction.
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Local Area Marketing
We help brands capture attention where it matters most: in their immediate surrounds. Our local area marketing focuses on driving foot traffic and bookings through a mix of Google Business optimisation, localised content, community engagement, promotions and targeted campaigns. Designed especially for hospitality and venue-based businesses, this service ensures you’re visible to locals, workers and visitors actively searching nearby. Based in Melbourne, we understand precinct-driven behaviour and how to turn location into a competitive advantage.
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CONSULTING
Our consulting service is designed for brands who want clarity, direction and experienced input. We provide strategic guidance across social, content, influencer, paid media and local marketing, helping you refine your approach and make confident decisions. Consulting can support internal teams, new launches, campaign planning or broader brand direction. Based in Melbourne, we work closely with hospitality, lifestyle and consumer brands, offering considered advice grounded in real-world execution and industry insight.
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Local Area Marketing
Local Area Marketing is an absolute must for any brick and mortar store. It gives small businesses the fighting chance to beat multinational companies on the search engine due to the advantage of location. Google wants to give its users the most relevancy, so if the user is searching for your product or service in a specific suburb, with the right Local Area Marketing strategies in place, your business could be displayed at the top of the search result.
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User Generated Content
Strategic outsourcing of content creation to micro-Influencers and the public, resulting in an authentic and engaging content suite for your brand. Creator campaigns differ from a typical influencer campaign, as the Influencers or Creators are not required to post to their own channels. Instead, they are enlisted for their content creation abilities rather than their own potential reach. We foster longterm relationships with our Influencer network, and cherry pick the rights ones for your needs. In the instance of a Creator campaign, we select the ones that produce the best content. We ensure that our Creators are relevant to your brand, local area and are individually briefed.
Our
friends
Tammy Nathan
Director
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Nathan & Jac
"From the onset Imogen and her team really sought to understand our brand, our voice and our target market. We were able to achieve some amazing results with an average of 6 x ROI on our ad spend, using great content produced by their selection of influencers."
Frank Cotela
Director
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Festival X
“The Likes Of You did an incredible job connecting with over 200 Influencers across our shows in Australia over 1 weekend, it was a huge effort to manage and work across all the events.”
Matteo Bruno
Founder
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The Meatball & Winebar
"The Likes Of You have taken our socials to the next level with short form content across both IG and viral TikToks, we have seen great increase in reach across our Instagram especially."
Events
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// Team
Imogen Micklewright-Hill
Co-founder
Imogen contributes her expertise to support clients in executing digital campaigns that drive business growth and enhance brand visibility. She has a knack for recognising opportunities and developing creative promotions that resonate with consumers. With a focus on the entertainment and lifestyle sectors, Imogen collaborates with clients such as Beverly Rooftop, Damm Fine food and Catalina Noosa, crafting thoughtful strategies that engage their audiences. She also plays a vital role in overseeing the agency's operations, ensuring smooth coordination across all client projects.
John Curtin
Co-founder
John is a professional marketing leader with a rich history, and proven track record, in Digital Marketing, Marketing, Events, and Social Media. He has managed, marketed and launched across the spectrum from large Corporate to Startup Cultures, including Head of Digital Marketing at Swisse Wellness, Launching Uber Eats in Australia, Head of Marketing and Communications for Stereosonic, Onelove Music Group, Festival X and several other related companies and festivals.
Jim Rossington
Senior Account Manager
Jim has been an integral part of The Likes Of You for four years, bringing a wealth of creative ideas, strong professional relationships, and hands-on experience to his role as senior account manager. His expertise makes him well-suited to lead and support our diverse client portfolio. Working closely with his core clients, Jim has established himself as an invaluable asset, particularly through his Influencer networking and campaign development. His efforts have significantly enhanced TLOY's presence within the Influencer community, fostering valuable connections that benefit our clientele.
Olivia Carta
Social Media Manager
A recent Bachelor of Commerce graduate with a double major in management and marketing, Liv brings fresh perspectives and enthusiasm to our team. An avid foodie who loves exercise and the outdoors, Liv’s vibrant personality aligns perfectly with our creative spirit. Liv works closely with our account managers to enhance our clients’ digital touchpoints and create engaging online experiences.
Georgia Culpeper
Digital Content Creator
Georgia, a multifaceted content creator herself brings a wealth of experience in creating dynamic and engaging content that resonates with a diverse range of audiences. With her keen eye for aesthetics, creativity, and ability to keep up with the latest trends, Georgia is poised to make an impact within the agency. Her attention to detail, passion for technology, and commitment to excellence will ensure that our clients social media platforms are always fresh, relevant, and engaging.
Sam Erez
Social Media Assistant
Sam is a creative and detail-oriented Social Media Assistant, supporting the day-to-day management of client accounts. A big supporter of live music, sport, and events—especially in Melbourne—Sam’s knowledge of the city’s happenings adds an authentic touch to his work, making him a valuable asset to our team and clients.
