We digitally elevate your business, building trust and recognition through Social Media, Content Creation, Paid Facebook ad campaigns, Influencers and Data.
The Likes Of You is a Social Media, Local Area, Digital agency. We build businesses through strategic use of data, content, promotions, events, Influencers, PR and audiences.We have successfully managed campaigns, launches, content shoots, social accounts and Influencer collaborations for brands such as Grainshaker Vodka, Catalina Noosa, Growth Bomb Hair, Festival X, NED Whisky, LOTI St Kilda, AFL, Top Shelf International and Meatball & Wine Bar.
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Our mission is simple — we do what we love for industries and a city that we love.
Imogen Micklewright-Hill
Co-founder
John Curtin
Co-founder
Jim Rossington
Digital Account Manager
Georgia Sapwell
Senior Account Executive
Georgia Culpeper
Digital Content Creator
our
Services
get in touch
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Influencer, Kol & Ambassador Marketing
A successful Influencer marketing strategy increases brand exposure, helps build recognition, and allows you to connect with new audiences at an accelerated rate. The Likes of You drives Influencer campaigns from beginning to end. We take charge of the entire procedure and ensure that you are connected with the right Influencer specific to your brand. At TLOY we understand that producing excellent content via talented Influencers and creators is important, but also capturing data in multiple formats which can be used across other areas in the marketing funnel is key. We offer always-on and campaign-by-campaign packages.
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Content Creation
At The Likes Of You, we know how to create engaging content that speaks to your audience. Utilising state of the art programs to build authentic and original content, we increase your brand awareness and customer engagement by combining words with your brand assets. We shoot in house and also have expert preferred suppliers for bi-monthly or quarterly content shoots, video, photographs, content writing and more.
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Instagram Management
The Likes Of You can help your business develop and maintain a strong social brand presence. Our strategy involves nurturing your audience with a content-driven experience that leads to engagement and loyalty. We handle the entire management of your Instagram, from creating content calendars, posting at times of high engagement through to engaging and responding to followers and customers and pointing them in the right direction if needed.
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TIKTOK Management
No longer regarded as a social platform for the younger crowd, TikTok is becoming a great way for a brand to extend its digital marketing strategy. Creators/Influencers, celebrities and many household brands are taking on the role as content creator, whilst reaching and engaging with new demographics of viewers and customers. The Likes Of You are a step ahead in ensuring our clients are moving along with the ever-changing social media landscape. Our team are dedicated to working with Australia’s leading brands to help them learn, create and reach their customers.
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Facebook & Instagram Advertising
Take advantage of the existing data compiled by both Facebook and Instagram, and fast track your connection with the right audience to start marketing to. Knowing how to do competition analysis, find lookalike audiences, and other Facebook and Instagram marketing strategies will help you increase your ROI for an effective campaign.
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SOCIAL MEDIA CONSULTING
We facilitate in-depth audits of your channels, provide recommendations and how to implement them via guidebooks for internal use. We can review your current social presence and staff training measures, and make them even better using our robust combined experience.
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Event Management
Be it a product launch, new menu unveil, or publicity stunt, our decades of hospitality experience has put us ahead of the competition. From connecting you with a targeted guest list, sponsors and media opportunities to taking charge and running the whole event, the opportunities for success are endless. Our team is fluid and able to work with external parties, such as your event planner, to make your event memorable.
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Website Design & Development
From custom build landing pages to multiple e-commerce website solutions, The Likes Of You can work with you in building out the strategy and ensure the build is on brand, search-friendly, integrates with search and also captures relevant data for your consumers.
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Local Area Marketing
Local Area Marketing is an absolute must for any brick and mortar store. It gives small businesses the fighting chance to beat multinational companies on the search engine due to the advantage of location. Google wants to give its users the most relevancy, so if the user is searching for your product or service in a specific suburb, with the right Local Area Marketing strategies in place, your business could be displayed at the top of the search result.
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User Generated Content
Strategic outsourcing of content creation to micro-Influencers and the public, resulting in an authentic and engaging content suite for your brand. Creator campaigns differ from a typical influencer campaign, as the Influencers or Creators are not required to post to their own channels. Instead, they are enlisted for their content creation abilities rather than their own potential reach. We foster longterm relationships with our Influencer network, and cherry pick the rights ones for your needs. In the instance of a Creator campaign, we select the ones that produce the best content. We ensure that our Creators are relevant to your brand, local area and are individually briefed.
Our
friends
Tammy Nathan
Director
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Nathan & Jac
"From the onset Imogen and her team really sought to understand our brand, our voice and our target market. We were able to achieve some amazing results with an average of 6 x ROI on our ad spend, using great content produced by their selection of influencers."
Frank Cotela
Director
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Festival X
“The Likes Of You did an incredible job connecting with over 200 Influencers across our shows in Australia over 1 weekend, it was a huge effort to manage and work across all the events.”
Matteo Bruno
Founder
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The Meatball & Winebar
"The Likes Of You have taken our socials to the next level with short form content across both IG and viral TikToks, we have seen great increase in reach across our Instagram especially."
Events
more events
// Team
Imogen Micklewright-Hill
Co-founder
Imogen drives and develops her team and client's with digital campaigns to grow businesses and increase brand exposure. She has the innate ability to quickly see and seize opportunities for her client's and sees a marketing campaign clearly from the consumers' point of view. Having worked across a multitude of industries particularly the entertainment and lifestyle industries with clients such as Festival X and Grainshaker, to name a few. Imogen is responsible for the overall operations at The Likes Of You as well as working closely across each and every client project.
John Curtin
Co-founder
John is a professional marketing leader with a rich history, and proven track record, in Digital Marketing, Marketing, Events, and Social Media. He has managed, marketed and launched across the spectrum from large Corporate to Startup Cultures, including Head of Digital Marketing at Swisse Wellness, Launching Uber Eats in Australia, Head of Marketing and Communications for Stereosonic, Onelove Music Group, Festival X and several other related companies and festivals.
Jim Rossington
Digital Account Manager
Jim has been an important part of the TLOY team for three years and brings a profusion of creative ideas, professional relationships and hands-on experience, which makes him the ideal choice to lead the agency as the senior account executive. Working across his core clients, Jim has already proven himself to be an invaluable support with our broader client portfolio. His Influencer networking and campaign building has helped build TLOY's presence within the Influencer community bringing valuable connections to our clientele.
Georgia Sapwell
Senior Account Executive
Meet Georgia, our latest addition to the TLOY team, blending hospitality experience with social media expertise. Georgia's journey started in hospitality, nurturing her understanding of customer service, a trait seamlessly integrated into her role in social media. Beyond her professional pursuits, Georgia is a passionate personal trainer, advocating for health and wellness. Her dedication resonates with clients. Moreover, Georgia finds joy in creative outlets like sewing and painting, fueling her artistic spirit.
Georgia Culpeper
Digital Content Creator
Georgia, a multifaceted content creator herself brings a wealth of experience in creating dynamic and engaging content that resonates with a diverse range of audiences. With her keen eye for aesthetics, creativity, and ability to keep up with the latest trends, Georgia is poised to make an impact within the agency. Her attention to detail, passion for technology, and commitment to excellence will ensure that our clients social media platforms are always fresh, relevant, and engaging.
