WE BELIEVE GREAT BRANDS ARE BUILT THROUGH CULTURE, COMMUNITY AND CONSISTENCY.
Social media has never existed in isolation. It starts with the experience someone has when they walk through your door, attend your event, recommend you to a friend or remember your brand long after they’ve left.
That’s what drew us to hospitality, lifestyle and consumer brands in the first place. They’re built through real experiences, real people and genuine communities, not just algorithms.
At The Likes Of You, we believe the strongest brands are consistent. They know who they are, they show up with purpose and they create moments people want to be part of.
Social media marketing is simply one expression of that. We don’t chase trends for the sake of it. We look for ideas with longevity. The kind that become part of a venue’s identity, a customer’s routine or a conversation between friends. Sometimes that’s a content series. Sometimes it’s an event. Sometimes it’s something that happens completely offline.
Our role is to bring those ideas to life.
We work closely with our clients, stay curious, move quickly and build long-term partnerships based on trust, creativity and results.
Because great marketing isn’t about chasing attention. It’s about giving people a reason to care.
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our
Services
get in touch
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Social Media Management
We believe consistency is one of the biggest competitive advantage a brand can have. Our social media management service combines strategy, content planning, publishing, community management and reporting to help brands build long-term momentum across Instagram, Facebook, TikTok and LinkedIn. Every platform plays a different role, so we tailor our social media strategy to suit your audience, objectives and brand. Rather than chasing every trend, we focus on creating consistent, considered content that strengthens your brand, grows your community and supports real business outcomes.
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Content Creation
Content should stop people, not simply fill a calendar. From photography and short-form video to campaign shoots and UGC, we create platform-first content designed for the way people consume social today. Every shoot starts with strategy, ensuring every asset works harder across organic social, paid advertising and digital marketing.
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Influencer MARKETING
The best influencer campaigns feel like recommendations, not advertisements. We manage every stage of the process, from creator sourcing and briefing to negotiations, comms and reporting. Whether it’s product seeding, paid partnerships or large-scale campaign rollouts, we focus on building genuine collaborations that create lasting brand value.
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Event Activations
We support brands through every stage of event activations, offering hands-on help wherever it’s needed.Some experiences deserve to live well beyond the event itself. We help brands create launches, openings and experiences that generate conversation both in the room and online. From VIP guest lists and creator attendance to content capture, Vox-Pops and on-the-ground support, we turn real-world moments into long-lasting marketing assets.
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Paid Social & Google Ads
Great advertising starts with great creative. Our paid advertising approach combines strong creative with strategic targeting across Meta and Google to amplify your best content and reach the right audience. We continuously optimise campaigns using real performance data, helping brands grow awareness, drive enquiries and maximise return on investment.
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Local Area Marketing
The strongest brands become local favourites before they become household names. Our local area marketing strategies help businesses connect with the communities around them through Google Business optimisation, local partnerships, community engagement and location-based campaigns. It’s about becoming the first choice for the people already nearby.
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CONSULTING
Sometimes the biggest opportunities begin with the right conversation. Whether you’re launching a new brand, refining your marketing strategy or looking for an experienced sounding board, we provide practical advice backed by years of hands-on industry experience. Independent, strategic and always grounded in real-world execution.
WE BELIEVE THE BEST MARKETING STARTS WITH SOMETHING WORTH TALKING ABOUT.
Imogen Micklewright-Hill
Co-founder
John Curtin
Co-founder
Jim Rossington
Senior Account Manager
Marina Yarotska
Account Manager
Olivia Carta
Senior Account Executive
Georgia Culpeper
Digital Content Creator
Sam Erez
Social Media Assistant
Miranda Thwaites
Junior Content Creator
Our
friends
Michaela Wright
Marketing Manager National Performance Team
,
Aus Venue Co
I’ve had the pleasure of working with The Likes Of You for over two years across a wide range of venues nationwide. Their team is incredibly responsive, easy to work with and consistently delivers authentic content and influencer campaigns that drive real awareness, engagement and bookings. They’re a trusted supplier partner I’d recommend without hesitation.
Tammy Nathan
Director
,
Nathan & Jac
"From the onset Imogen and her team really sought to understand our brand, our voice and our target market. We were able to achieve some amazing results with an average of 6 x ROI on our ad spend, using great content produced by their selection of influencers."
Frank Cotela
Director
,
Festival X
“The Likes Of You did an incredible job connecting with over 200 Influencers across our shows in Australia over 1 weekend, it was a huge effort to manage and work across all the events.”
Matteo Bruno
Founder
,
The Meatball & Winebar
"The Likes Of You have taken our socials to the next level with short form content across both IG and viral TikToks, we have seen great increase in reach across our Instagram especially."
Events
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// Team
Imogen Micklewright-Hill
Co-founder
Imogen contributes her expertise to support clients in executing digital campaigns that drive business growth and enhance brand visibility. She has a knack for recognising opportunities and developing creative promotions that resonate with consumers. With a focus on the entertainment and lifestyle sectors, Imogen collaborates with clients such as Slide Productions, Reddawn and Tori Allen, crafting thoughtful strategies that engage their audiences. She also plays a vital role in overseeing the agency's operations, ensuring smooth coordination across all client projects.
John Curtin
Co-founder
John is a professional marketing leader with a rich history, and proven track record, in Digital Marketing, Marketing, Events, and Social Media. He has managed, marketed and launched across the spectrum from large Corporate to Startup Cultures, including Head of Digital Marketing at Swisse Wellness, Launching Uber Eats in Australia, Head of Marketing and Communications for Stereosonic, Onelove Music Group, Festival X and several other related companies and festivals.
Jim Rossington
Senior Account Manager
Jim has been an integral part of The Likes Of You for five years, bringing a wealth of creative ideas, strong professional relationships, and hands-on experience to his role as senior account manager. His expertise makes him well-suited to lead and support our diverse client portfolio. Working closely with his core clients, Jim has established himself as an invaluable asset, particularly through his Influencer networking and campaign development. His efforts have significantly enhanced TLOY's presence within the Influencer community, fostering valuable connections that benefit our clientele.
Marina Yarotska
Account Manager
Marina brings extensive experience across hospitality, hotels, wellness and lifestyle brands. Specialising in social media, partnerships and influencer marketing, she blends strategic thinking with creative execution to build campaigns that feel connected and purposeful.
Olivia Carta
Senior Account Executive
A recent Bachelor of Commerce graduate with a double major in management and marketing, Liv brings fresh perspectives and enthusiasm to our team. An avid foodie who loves exercise and the outdoors, Liv’s vibrant personality aligns perfectly with our creative spirit. Liv works closely with our account managers to enhance our clients’ digital touchpoints and create engaging online experiences.
Georgia Culpeper
Digital Content Creator
Georgia, based in Sydney, is a multifaceted content creator with a wealth of experience in producing dynamic, engaging content that resonates across diverse audiences. With her keen eye for aesthetics, creativity, and instinct for the latest trends, Georgia brings fresh perspective to the agency. Her attention to detail, passion for technology, and commitment to excellence ensure our clients’ social platforms stay relevant, polished and consistently engaging.
Sam Erez
Social Media Assistant
Sam is a creative and detail-oriented Social Media Assistant, supporting the day-to-day management of client accounts. A big supporter of live music, sport, and events—especially in Melbourne—Sam’s knowledge of the city’s happenings adds an authentic touch to his work, making him a valuable asset to our team and clients.
Miranda Thwaites
Junior Content Creator
Miranda brings ideas to life through high-quality content that feels as good as it performs. From polished high-fi campaigns to authentic lo-fi social content, she creates photo and video that captures each brand’s personality while keeping audience engagement front of mind. Working across our client portfolio, Miranda produces content that’s creative, on-brand and built for today’s social platforms.
