As a leading influencer agency in Melbourne, The Likes Of You partnered with Superdry to welcome puffer season in true city style > with 150 fashion-forward guests, a rooftop sunset, and Melbourne’s winter staple front and centre.

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Held at Riviera Beach Club, the event came to life in collaboration with Inside Lane Events, who managed the venue booking, event operations, and on-the-ground logistics with seamless precision. The night celebraeted Superdry’s latest puffer collection - a blend of comfort, functionality, and relaxed athletic edge, built for real winter. And yes, it’s very Melbourne. The unofficial sign that winter’s on its way? Everyone’s in a puffer.

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The Crowd

We curated a guest list that reflected the city’s mix of athletes, creatives, and tastemakers. In attendance were Nicole Mitrov, Matt Guelfi, Monah Khalifi, Ben Silvagni, Godsway Williams, Danielle Anstey, Lindyn Rowland, Ethan Brooks, Christina Podolyan, Lily Mitchell, and Jack Ginnivan - joined by Superdry ambassadors Isaac Quaynor, Tom De Koning, and Harry Grant.

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Our Role

As the Melbourne influencer agency behind the night, we managed:

Influencer and guest list curation

On-ground content production

Pre- and post-event talent coordination

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Photographer Maxy McKee captured the buzz - from crisp content-ready moments to candid rooftop conversations - with creators posting in real-time and keeping the energy going online.

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The Takeaway

Each guest left with a Superdry puffer jacket - a gift that landed just as the weather started to turn. As far as seeding moments go, this one was both stylish and timely.

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With strong visuals, social coverage and a guest list full of Melbourne’s movers, the Superdry Puffer Party was the perfect way to kick off the season - and exactly the kind of work we love producing at The Likes Of You.

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Looking to launch your next collection or campaign in Melbourne? We’re the influencer agency Melbourne brands turn to for curated reach, seamless execution, and content that connects. Let’s talk about how we can shape your next activation, build visibility, and create content that moves the needle. Contact us to start planning.