Festival X 2019 saw its mark made in Brisbane, Melbourne and Sydney.

The marketing strategy to ensure the success of Festival X entailed a well-planned Influencer campaign aimed at going viral, creating awareness and building audiences for future events. It was a first year event, and we were mindful of positioning in the market - which was to create a positive and safe environment for all.

We worked with 240 Influencers across 3 cities and asked them to create content in the lead up and on the day of the event.

This entailed over 1,100 pieces of digital content produced. Our marketing reach extended to over 10,000,000 active followers who engaged with our content.

Festival X was an Influencer campaign of mass scale with  boutique management.